Currently browsing Arj Selvam
Enquiries: info@f-t.com.au
Enquiries: info@f-t.com.au
Arj Selvam is a brand already known for beautiful tailoring and a bold aesthetic. This RAFW, he delivered Matilda, a further homage to Australiana and the iconic outback heroes that filled it. But this isn’t bottlebrushes and wattles – this is sharp lines, covetable separates, a muted palette and a backbone of style indicative of the strong backbone mentality that drove Australia to become the nation that it is today. Black, white and burgundy defined high collared shirts, horn buttoned jackets and a further foray into female clothing, the highlight a crisp white blouse matched with a black bubble skirt – it portrayed a audacious rigour that has become the sublime keynote to Selvam’s aesthetic. Moleskin and Japanese cotton featured heavily, the menswear featuring a swathe of outwear including a sleeveless jacket, a high collared jacket and even an asymmetrical piece, some jackets built with an inner strap so they can be warn slung over the body, much like a swag. Of course, Arj Selvam is a label whose strength is made through such details, SS12 promising to be jampacked with them.
For-Tomorrow photography by Samuel Willett.
Arj Selvam will be presenting this year apart of Rosemount Australian Fashion Week, his show will be held on Friday the 6th May, 2011 at 4:30pm. Among his menswear offering, this season Arj introduces a full womenswear collection. The Spring/Summer 2011-12 range is entitled “Matilda”.
For-Tomorrow wishes Arj all the best in his endeavours and we will provide further information and coverage as it comes to hand.
The For-Tomorrow team will be present at the following upcoming events.
Sydney Rosemount Fashion Festival: 17th-22st August – Featuring Friedrich Gray, Fernando Frisoni and Saint Augustine Academy
Brisbane Chronicles of Never Sale: 28th-29th August
Perth Avant Garde Runway: 7th September – Featuring ARJ SELVAM
Perth Fashion Festival: 7th-14th September
Images below are part of the Avant Garde promo.
STYLEAID is a global fashion event originating on the West Coast of the US nineteen years ago and making its Australian debut three years later in Melbourne.
STYLEAID has become Perth’s opportunity to join the worldwide force of fashion fund-raisers fighting HIV and AIDS. Initially the event was conceived in the hope of raising funds to assist with the education, prevention, care, support aims and the objectives of the West Australian AIDS Council but has since evolved to become one of the biggest events on Perth’s social calendar.
Images by: For-Tomorrow Perth Contingent via Mitchell McLennan Photography
STYLEAID is a global fashion event originating on the West Coast of the US nineteen years ago and making its Australian debut three years later in Melbourne.
STYLEAID has become Perth’s opportunity to join the worldwide force of fashion fund-raisers fighting HIV and AIDS. Initially the event was conceived in the hope of raising funds to assist with the education, prevention, care, support aims and the objectives of the West Australian AIDS Council but has since evolved to become one of the biggest events on Perth’s social calendar.
Images by: For-Tomorrow Perth Contingent
Runway images/video: Coming soon
Source: The West Australian
Images: For-Tomorrow
If there’s a local designer who proves you don’t need to follow the conventional route into the fashion industry to be successful, then Arj Selvam is it.
For a start, he is not design-school trained. A University of WA engineering and commerce graduate, he is entirely self-taught.
“After I graduated I worked in the mines for about a month before I realised I hated it,” he laughs.
“I knew I was going to be destined for something else.
“In my final year at uni I had already started looking into the fashion side of things, just researching and drawing, and in my first year out of uni it all started to happen.
“I’d been interested in fashion for as long as I can remember but I just hadn’t thought it was feasible after a six-year degree to turn around and do a complete career 180.”
But that’s exactly what he did.
Selvam’s lack of formal training has in no way prevented his directional menswear (and small capsule range of womenswear) from sparking the interest of international buyers, nor has it prevented him from securing the finest materials and some of the best Australian pattern-makers in the business to get his label off the ground.
“I literally got a sewing machine, bits of fabric from here and there and started making really simple garments,” Selvam explains of his label’s beginnings.
“I didn’t plan to start a fully fledged label; initially it was just a T-shirt idea. But I just thought, ‘well, if I’m going to do this, I might as well do it properly’.
The dawning of a barren landscape.
The ruffles in the leaves of the eucalyptus.
The dirt of an arid land.
The measure of emptiness.
The pursuit of an ideal tangent.
This is the Black Stump.
Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett
Please email if you require any further information regarding this range.
