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The next instalment from ARJ SELVAM is titled “Black Stump”.

Drawing inspiration from the Australian landscape, ARJ SELVAM applies this ground-breaking concept to an avant-garde aesthetic never before seen on an international level.

The collection features luxurious Australian materials, custom hardware, sharp tailoring and the introduction of womenswear and accessories.

Photography – Rupert Tapper @ DLM
Hair and Makeup – Sinden Dean @ DLM
Models – Felix and Emily @ Priscillas
Styling – Arj Selvam
Design – Samuel Willett




For-Tomorrow in-house productions presents the new ARJ SELVAM website, please click below to be redirected.

Over the past few weeks the blog has been relatively quiet but from this weekend onwards we’re back into the swing of things for 2010, so stay tuned.

Song for the Mute, Arj Selvam and Saint Augustine Academy shop catalogues have all been launched this week.



Img: Behind the scenes @ Song for the Mute A/W 2010 lookbook, featuring designers Melvin and Lyna.

The Arj Selvam website has been updated with stockist info and a new video.
http://www.arjselvam.com/



As previously mentioned Arj is from Perth and these are his product shots, which is a continuation of this post: http://www.f-t.com.au/blog/2009/10/arj-selvam/


Holding Degrees in Engineering and Business, Arj Selvam (based in Perth) made the decision in his honours year to develop an Australian menswear label that focused on minimalistic design approach, while paying close attention to choice of fabric and fit. This is his debut range titled 1.618. A concise collection consisting mostly of basics in a muted color palette.

We look forward to seeing this collection in person in the coming weeks.

Campaign shots below.



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