Brisbane based designer Jordan Anderson: “The process of naming my brand started with a piece of paper and a pen. I wanted to create a brand that didn’t stem from something with a meaning or connotation attached to it. As i played around with a words and letters on the page things started to come together and once Elvrik rolled off my tongue I new instantly that it had to be the name.”

My goal is to create a cult following based around an Australian men’s fashion line. A brand that people hold out to see season after season, I love the Idea of creating something unique with a point of difference from ground bottom. Over the last couple of years there has been a change in men’s fashion and the bravery of men has increased immensely giving me a platform to create a collection with new silhouettes and bursts of intense colour but still keeping it tailored and concentrating heavily of fit and beautiful fabrics.