After a very nice confirmation email yesterday we will be attending and following the higher-end menswear shows/ranges at Rosemount Australian Fashion Week due to commence April 28th – May 2nd.

So look out, For-Tomorrow will be making a stamp!

What are we?

For-Tomorrow is an overall more mature and higher end street approach to fashion based on overseas trends and the growing Australian band scene. We are foremost an online store stocking very select pieces from premium clothing labels. Our men’s focused blog is a collaboration of catalogues, look books, videos and our own runway coverage in or relating to Australia and New Zealand.

Who are we?

With years of boutique and runway experience, For-Tomorrow is made up of individuals that are not just ‘in the know’, we are a team that creates the industry. You’ll see us working at events and shows, designing for brands, modeling in look books, walking on the runway, taking photographs and you’ll hear us in magazines and newspapers.

Why choose For-Tomorrow online store?

For-Tomorrow prides it self on offering a whole service based around our targeted niche.

Our stock selection is superior because we are focussing our efforts on providing very select key pieces from a broad range of current and new high end brands within Australia. Spring/Summer 08/09 will target an androgynous look that will also suit the ‘smart male’, with heavy influences including dark and pastel colours, drapery, hand cobbled shoes, suiting, military jacketing and leather garments that all compliment each other.

This key look is the basis of housing our perfect mix of brands and garments.

We are the only store that will be offering a pre ordering system ahead of season.

Measurement and sizing guides will be provided per item and size, unlike any other online stores with a generic guide.

We are not just a retail space; we are also a service providing instant email response including weekends, private studio appointments, personal consultation, specific online garment guide help and an up to date fashion blog.

Our best efforts will endeavour to serve each potential customer in what ever clothing needs they may be, as accurately as possible.

The aim of this blog is to:

– Fill in the Sydney based fashion blog niche.

– Attend and report on runway events, including photography.

– Collaborate a central place for local industry information.

– Discover and promote new brands.

– Seek and study up to date information on styles and trends emerging within Sydney.

– Provide a men’s perspective, although we will include women’s.

– Be the informant of exclusive news directly from brands.

– Show selected pictures from night/day events and parties, runway functions and general street wear.

– Inform readers of international fashion successes and trends

– Potentially offer discounts to our store for our readers.

– We want to connect to you, the readers, so please don’t hesitate to email and leave us some feedback.

– We believe this will achieve something that has never been done in Sydney, while providing an enjoyable and up-to-date content that is easily readable.

– We would ultimately like to preview, promote and photograph collections, pre-season.

Please enjoy!

For-Tomorrow